Top 5 Groom Looks from HS Menswear That Clients Loved Most in 2026

Pakistani weddings in the UK have never looked better — and grooms are finally getting the spotlight they deserve. At HS Menswear in Bradford, Hassan Shafiq has built a brand around one idea: the groom should be remembered, not overlooked.

In 2026, five looks from their collection kept coming up in conversations, consultations, and client photos. These are not just outfits. They are statements. If you are a groom planning your wedding in the UK this year, here is what is turning heads — and why each one works.

1. The Mughal of Marrakech — Royal Velvet Sherwani

Best for: Nikah or Baraat ceremon

This is the showstopper. The Mughal of Marrakech collection from HS Menswear draws inspiration from two of the world's most regal fashion traditions. Mughal craftsmanship and Moroccan structure. The result is a heavy velvet sherwani with structured shoulders, a fitted silhouette, and intricate hand embroidered borders that photograph like a painting.

For UK grooms, this look solves a common problem: you want something traditional enough to honour the occasion, but grand enough to make a genuine entrance. Deep emerald works beautifully against the neutral tones of most UK wedding venues, whether that is a banquet hall in Bradford or a manor house in Leeds.

Pair it with a coordinated off-white churidar and gold mojri. Keep accessories minimal, the embroidery does the talking.

Why it works in 2026: Rich colours and heritage craftsmanship are dominating Pakistani groom fashion this year. Emerald green, navy, and deep maroon are the most searched sherwani colours among UK Pakistani grooms, and this look delivers all three qualities: presence, tradition, and luxury.

2. The Tales of Turkey — Ottoman-Inspired Prince Coat

HS Menswear's Turkey Collection is one of the brand's most distinctive ranges. Inspired by Ottoman motifs,  paisleys, ornamental borders, and geometric thread work. The prince coat in this collection brings a cinematic quality to the groom's look.

Unlike a heavy sherwani, a well-cut prince coat offers more versatility. It sits lighter on the body, suits taller and slimmer frames especially well, and transitions smoothly between indoor and outdoor settings. The silver embroidery on midnight navy creates a sharp contrast that reads exceptionally well in photographs and video.

For the walima, many UK grooms want something refined but not as heavy as their baraat outfit. This is that look, still elevated, still intentional, but with a cleaner line.

Style it with a crisp white kurta underneath, slim-cut trousers, and a simple watch. No turban needed. 

Why it works in 2026: The Turkey Collection taps into a growing appetite among British Pakistani grooms for looks that feel international and cultured, not just traditional. Ottoman-influenced designs are gaining ground as grooms explore beyond the standard South Asian sherwani format.

3. The Minimalist Ivory — Clean Silk Sherwani

Best for: Garden weddings, destination weddings, or daytime events
Colour: Ivory / off-white with subtle resham thread work

Not every groom wants to go bold. Some of the most striking wedding photos this year have come from grooms who chose restraint and the ivory silk sherwani from HS Menswear is proof that less is genuinely more.

This look uses premium silk fabric with a low-profile resham border and structured collar. The tailoring does the work. Because the fabric reflects light naturally, it photographs brilliantly without competing with the embroidery-heavy outfits common in large wedding parties.

Hassan Shafiq Menswear's custom fitting process matters most with minimalist looks. When there is no heavy embroidery to draw the eye, the fit becomes everything. This is where bespoke tailoring justifies itself completely.

Pair with a champagne or blush dupatta draped loosely over the shoulder, and tan or ivory khussa shoes.

Why it works in 2026: Minimalism is one of the strongest emerging trends in Pakistani groom fashion. UK grooms in particular are drawn to looks that feel sophisticated rather than ceremonial, especially for daytime or outdoor weddings that have become increasingly common.

4. The Indo-Western Fusion — Jacket-and-Kurta Combination

Best for: Engagement ceremony (Mangni), Mehndi, or pre wedding event

This is the look that gets the most versatility out of a single outfit. The indo western jacket-and-kurta combination from HS Menswear blends Eastern silhouettes with Western tailoring.  A structured blazer style jacket with ethnic detailing, worn over a fitted kurta and slim trousers.

For UK grooms who have multiple events across the wedding week, this is a practical choice that does not sacrifice style. It works for the mehndi without feeling overdressed, and it holds up in photos without looking casual.

The dusty rose colourway in particular has resonated strongly with grooms who want to complement a bride in lighter shades, while slate blue offers a cooler, more fashion-forward option.

Why it works in 2026: Indo-western fusion is growing fast, especially among younger British Pakistani grooms who grew up between cultures and want their outfit to reflect that. Asymmetric cuts, layered jacket silhouettes, and modern collar styles are all trending heavily and HS Menswear's version delivers all of these with premium fabric and a clean fit.

5. The Jamawar Classic — Winter Wedding Statement

Best for: Winter Baraat or formal evening ceremon

Jamawar fabric has a centuries-old legacy and in 2026, it is having a full revival. HS Menswear's jamawar sherwani collection brings this traditional weave into a modern context with structured cuts, updated silhouettes, and coordinated stoles that elevate the full look.

For UK Pakistani weddings held between October and February, which account for a significant portion of community weddings. A jamawar sherwani is the seasonally intelligent choice. The heavier weave provides warmth without the awkwardness of layering, and the rich maroon and gold tones are perfectly suited to winter lighting and venue aesthetics.

The coordinated stole, draped over one shoulder, adds a regal finish without the formality of a full dupatta.

Why it works in 2026: Jamawar is back, not just as a fabric but as a cultural identity statement. Grooms who want their outfit to carry heritage without explanation choose jamawar. It communicates depth, taste, and an understanding of craft that goes beyond surface-level fashion.

How to Choose Your Look at HS Menswear

Every groom is different. The right look depends on your wedding format, your venue, your body type, and how you want to feel on the day. What HS Menswear consistently delivers, across all five of these looks .Is the combination of premium fabric, expert tailoring, and a bespoke fitting process that makes the difference between wearing an outfit and owning it.

Ready-to-wear pieces are delivered in 2–4 weeks. Custom designs take 8–10 weeks, so if your wedding is coming up, booking your consultation early is strongly recommended.

Book your consultation with HS Menswear at hassanshafiqmenswear.co

HS Menswear is based in Bradford, UK, and serves Pakistani and South Asian grooms across the UK, with international delivery available.